Author name: Salma Hatim

The Perfect SaaS Pricing Strategy: Lessons from CloudStream (A Fictional Case Study)

Introduction Let’s rewind to the early 2010s, when a small fictional startup named CloudStream was just finding its footing in the SaaS world. Like many startups, they had a brilliant product — a cloud-based project management tool — but no clue how to price it. The founders knew that nailing the pricing strategy was critical

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From Deferred to Earned: Making Sense of SaaS Revenue Recognition for Subscription-based SaaS Businesses

Understanding and managing revenue recognition is essential for all businesses, but it’s of particular importance for subscription-based SaaS companies due to their unique recurring revenue models. SaaS (Software as a Service) delivers software through ongoing subscriptions rather than one-time purchases, a model widely adopted by tech startups, e-commerce platforms, and service-oriented companies. Revenue recognition ensures

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