This week on Founder Files, I sat down with Cypher’s own Insaf Ramzi to talk through a question that comes up again and again. Founders and CEOs almost always reach a moment where they ask the same thing:
“Are our financials cash-based or accrual?”
That question rarely comes up randomly. It usually shows up when something changes. Revenue becomes recurring. Hiring accelerates. Investors, lenders, or board members start asking more detailed questions. Other times, leadership simply senses that the numbers feel off, even though the bank balance looks fine.
What’s important to understand early is that this is not just an accounting preference. The difference between cash and accrual accounting directly impacts how performance is measured, how confident decisions feel, and how credible the business appears to anyone outside the company.
In this article, I’ll break down the real differences between cash and accrual accounting, where each method works and where it falls apart, and why accrual alone is not enough without GAAP discipline. The goal is to help you understand which approach actually supports your company’s growth and what needs to be in place before outside stakeholders start relying on your numbers.
Why Some Companies Start on Cash Accounting
Cash accounting is intuitive. You look at the bank account and if money came in, it is considered revenue. If money has not gone out yet, it is not considered an expense.
For very early-stage companies, this approach can work as transactions are simple and costs are often paid close to when they are incurred. There also may be no invoicing, no subscriptions, and no long-term obligations.
Cash accounting gives leadership clear visibility into cash burn and runway, which matters when resources are tight and the business is still finding its footing.
But that simplicity does not scale alongside a growing business.
Where Cash Accounting Starts to Break Down
As soon as a business introduces subscriptions, prepayments, or growth-driven hiring, cash accounting begins to distort reality.
Revenue can look inflated when customers pay upfront. Expenses can disappear simply because bills have not been paid yet, and the timing of payments starts to tell the story instead of actual performance.
This is often the moment founders realize the bank account is no longer a reliable proxy for how the business is doing.
As one of our clients shared:
“I was relying primarily on the bank account as my record for accounting. That worked until we raised money and had to show investors something real.” – Sarah Worthy, Founder and CEO, DoorSpace
That realization is usually what triggers the move to accrual accounting.
What Accrual Accounting Actually Changes
Accrual accounting focuses on business activity rather than cash movement.
Revenue is recorded when it is earned, not when cash is received, and expenses are recorded when they are incurred, not when they are paid. This creates a clearer connection between effort, cost, and outcome.
For growing companies, accrual accounting provides a more accurate view of performance. Profitability becomes more meaningful, margins make sense, and trends are easier to interpret.
Accrual is a big step forward. But it may not be the final step.
Accrual Does Not Automatically Equal GAAP
One of the most common misconceptions we see at Cypher, especially with SaaS and AI companies, is the belief that switching to accrual accounting automatically makes financials credible.
Many founders and CEOs are told they need accrual accounting as they grow. They make the switch and assume they are done. But accrual accounting is an accounting method, and GAAP is a framework that includes specific recognition, measurement and presentation rules. Without GAAP, your reporting may still have serious gaps.
We regularly see companies on accrual who:
- Recognize revenue based on invoicing instead of performance
- Confuse bookings, invoices, cash received, and revenue
- Track deferred revenue inconsistently or not at all
- Report margins and KPIs that do not hold up under scrutiny
This is the same trap leaders fall into when they assume tax compliance alone is enough to support growth or fundraising. We break that down further in our related piece, Is My Tax Advisor Enough for Closing Out the Year?
Generally Accepted Accounting Principles exist to ensure financials are consistent, comparable, and defensible. For growing companies, especially SaaS, AI, and e-commerce companies, GAAP governs how revenue is recognized, how software costs are treated, and how obligations are reflected on the balance sheet.
Without GAAP-aligned policies, accrual accounting is incomplete.
To make this practical, we’ve put together two resources we share with our own clients:
- A US GAAP Compliance Checklist to help you assess whether your financials are investor-ready
- A SaaS ASC Guidance memo that walks through revenue recognition and other GAAP considerations specific to SaaS and AI companies
If you’d like a copy of either, send Salma a DM on LinkedIn, and we’ll send them over.
Why This Matters Before You Close the Books
Once a reporting period is closed, errors compound. Cash-based logic rolls into accrual. Accrual rolls forward without GAAP discipline.
That is how small inaccuracies turn into structural problems.
KPIs may look polished on the surface, but they are often built on inconsistent revenue recognition, incomplete expense matching, or missing balance sheet items like deferred revenue. When that happens, metrics like margins, burn rate, and runway appear stable, but they do not reflect how the business is actually performing.
Fixing this later is significantly more expensive and disruptive than addressing it early.
We have seen companies lose deals, delay fundraising, and struggle through diligence because their financials could not be trusted. Not because the business was weak, but because the numbers did not hold up under scrutiny.
As another of our clients shared:
“There’s a real difference between an accounting firm and an outsourced finance function that actually understands the business and supports decision-making.” – Ben Nowlan, CEO, Sherpa
👉🏼 Cash shows liquidity.
👉🏼 Accrual shows performance.
👉🏼 GAAP shows credibility.
To hear the full discussion, including real examples of how this shows up in due diligence and investor conversations, you can listen to the episode of Founder Files with Insaf Ramzi. The episode is available on YouTube and Spotify.
When Companies Should Reevaluate Their Accounting Method
If any of the following apply, it is time to take a closer look at how your financials are prepared:
- Revenue is recurring or subscription-based
- Customers pay upfront for future services
- Hiring decisions rely on margin and runway analysis
- You are planning to raise capital or speak with lenders
- Board or investor reporting is becoming more formal
- Financials are driving strategic decisions
At this stage, the question is no longer whether cash or accrual is better. The question is whether your financial foundation supports where the business is going.
A Strong Financial Foundation Supports Growth
Accounting methods are not just compliance choices. They shape how leadership understands the business and how confidently decisions are made.
Companies that invest early in proper accrual and GAAP-aligned reporting move faster later. They fundraise more smoothly, answer investor questions clearly, and operate with fewer surprises.
Tech-Enabled Accounting & Finance. Built for Growth.
If you are unsure whether your financials reflect reality or just cash timing, it may be time to take a closer look.
Cypher works with founders and CEOs who want clarity, credibility, and financial systems that scale with the business.
You can book a call here to talk through your accounting method, reporting structure, and readiness for what comes next.
