financial planning

The Perfect SaaS Pricing Strategy: Lessons from CloudStream (A Fictional Case Study)

Leave a Comment / SaaS, Accounting, financial planning, Marketplace, Startups / Salma Hatim

Introduction Let’s rewind to the early 2010s, when a small fictional startup named CloudStream was just finding its footing in the SaaS world. Like many startups, they had a brilliant product — a cloud-based project management tool — but no clue how to price it. The founders knew that nailing the pricing strategy was critical […]

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From Deferred to Earned: Making Sense of SaaS Revenue Recognition for Subscription-based SaaS Businesses

Leave a Comment / revenue recognition, Accounting, financial planning, SaaS, Startups / Salma Hatim

Understanding and managing revenue recognition is essential for all businesses, but it’s of particular importance for subscription-based SaaS companies due to their unique recurring revenue models. SaaS (Software as a Service) delivers software through ongoing subscriptions rather than one-time purchases, a model widely adopted by tech startups, e-commerce platforms, and service-oriented companies. Revenue recognition ensures

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Mastering Exit Strategies: Navigating Your Way to Success

Accounting, financial planning, Fundraising, Startups / Salma Hatim

As an entrepreneur, investor, or business owner, one of the most crucial yet often overlooked aspects of any venture is the exit strategy. An exit strategy is a well-thought-out plan that outlines how you will eventually sell or divest your business interests to realize profits or minimize losses. It serves as a compass, guiding you

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A Practical Guide to Financial Business Planning Every Startup Founder Needs To Know

Accounting, financial planning, Startups / Salma Hatim

How often have you sat at your desk as a startup founder, staring at a blank spreadsheet, scratching your head, and thinking, “Where do I even start with my financial business planning?” Well, my friend, you’ve just stumbled upon a goldmine because this is the perfect place for you! Contrary to popular belief, financial planning

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