Marketplace - Cypher

The Perfect SaaS Pricing Strategy: Lessons from CloudStream (A Fictional Case Study)

Leave a Comment / SaaS, Accounting, financial planning, Marketplace, Startups / Salma Hatim

Introduction Let’s rewind to the early 2010s, when a small fictional startup named CloudStream was just finding its footing in the SaaS world. Like many startups, they had a brilliant product — a cloud-based project management tool — but no clue how to price it. The founders knew that nailing the pricing strategy was critical […]

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Navigating Accounting Complexities in Modern Marketplaces

Startups, Accounting, Marketplace, Services / Salma Hatim

Welcome to another edition of Cypher Insights. Today, we dissect modern marketplaces’ intricate web of accounting challenges. While digital marketplaces are celebrated for their efficiency and reach, their backend operations, mainly accounting, can present many complexities. Let’s explore them in detail. 1. Multi-party Transactions: Beyond Traditional Boundaries Traditional business models involve straightforward transactions: a buyer

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The Wonders of Financial Modeling for Startups: From Dreams to Realities!

Accounting, Automation, Ecommerce, Marketplace, Services, Startups / Salma Hatim

If you’ve recently launched a startup or have been mulling over that groundbreaking idea while sipping your morning coffee, you’re about to delve into something exhilarating – Financial Modeling. Today, we’re diving deep into the world of financial modeling – and yes, if you ever thought numbers could be dull, be ready for an enlightening

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