Understand the importance of tracking key metrics like MRR, ARR, CAC, and churn to make smarter business decisions and drive growth in your SaaS startup.
The 4 SaaS Metrics Every Founder Must Track: MRR, ARR, CAC, and Churn Read More »
Supporting startups, collaborating with Glimpse, and redefining financial solutions for growth.
Cypher at Web Summit Lisbon 2024 Read More »
Introduction Let’s rewind to the early 2010s, when a small fictional startup named CloudStream was just finding its footing in the SaaS world. Like many startups, they had a brilliant product — a cloud-based project management tool — but no clue how to price it. The founders knew that nailing the pricing strategy was critical
The Perfect SaaS Pricing Strategy: Lessons from CloudStream (A Fictional Case Study) Read More »
Understanding and managing revenue recognition is essential for all businesses, but it’s of particular importance for subscription-based SaaS companies due to their unique recurring revenue models. SaaS (Software as a Service) delivers software through ongoing subscriptions rather than one-time purchases, a model widely adopted by tech startups, e-commerce platforms, and service-oriented companies. Revenue recognition ensures
Within the dynamic world of tech startups, entrepreneurs are captivated by the excitement of innovation. Yet, this enthusiasm is balanced with financial uncertainties, highlighting the importance of effective cash flow management for a startup’s sustainability. By adeptly managing cash flows, businesses can steer through the unpredictable currents of the tech landscape, guaranteeing their stability and
Cash Flow Management for Tech Startups: Strategies to Improve Financial Stability Read More »
In the world of tech startups, it’s not just code that pulses through its veins—it’s cash flow. This silent life force keeps the gears turning, the lights on, and innovation at the forefront. While dreams of profitability soar high, the day-to-day rhythm of funds truly sets the pace. Come along as we uncover why understanding
Why Understanding Your Cash Flow is Crucial to Your Startup: A Guide for Tech Startups Read More »
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