our experience and thoughts in one place
Our Blogs
We are excited to share our new brand expression as we transition from PROKONECT to Cypher. Our journey to Cypher began with a desire to
Learn how to build scalable sales strategies, improve follow-up, and align finance with growth in 2025. Featuring insights from Zoomifier's CEO.
Founders today face new pressure: show financial control without killing growth. Here’s how to think about margins, burn, and sustainability at every stage.
Financial models provide clarity for startups, supporting investor confidence, resource allocation, and data-driven decisions with key metrics like EBITDA, CAC, and LTV.
Understand the importance of tracking key metrics like MRR, ARR, CAC, and churn to make smarter business decisions and drive growth in your SaaS startup.
Discover how smart cash flow strategies helped FlowBoost grow and how poor decisions held RevenueLag back. Learn actionable tips for SaaS startups.
Supporting startups, collaborating with Glimpse, and redefining financial solutions for growth.
Introduction Let’s rewind to the early 2010s, when a small fictional startup named CloudStream was just finding its footing in the SaaS …
Understanding and managing revenue recognition is essential for all businesses, but it’s of particular importance for subscription-based SaaS companies due to their …
In the wild world of startups, every day is an adventure filled with highs, lows, and everything in between. As you …
Starting a new business is an exhilarating – if at times overwhelming – journey. However, amidst the excitement, it’s crucial not to …
