Background
Panoplai (formerly Glimpse) is an AI insights platform that helps global brands uncover nuanced consumer understanding through digital twins, synthetic data, and multi-study analysis.
As the team grew from a one-person startup into a 16-member company across three fundraising rounds, working with Fortune 500 clients like HubSpot and Diageo, its finances were still run on self-managed spreadsheets, and the cracks were starting to show.
The Challenge
Pain point
Impact on the business
Pain pointLack of financial structure
Impact on the businessThe company relied on self-managed spreadsheets with no formal accounting system in place.
Pain pointManual invoicing & collections
Impact on the businessNeil was personally handling invoicing and client payment follow-ups, consuming valuable time.
Pain pointDelayed investor reporting
Impact on the businessProducing accurate, investor-ready reports was difficult and inconsistent.
Pain pointScaling complexity
Impact on the businessAs the team grew, managing expenses and financial data became increasingly chaotic.
Pain pointTime lost to admin work
Impact on the businessOperational finance tasks were taking focus away from product development and growth strategy.
The Approach
Cypher set up a scalable finance foundation for Panoplai's next stage of growth.
Cypher's work
Impact on the business
Cypher's workImplemented monthly bookkeeping and reconciliations
Impact on the businessDelivered reliable, investor-ready financials without pulling executives into admin work.
Cypher's workTook over invoicing and accounts receivable follow-ups
Impact on the businessCut payment delays and reduced internal time spent on collections, roughly 30% cost savings.
Cypher's workCentralized expense management across tools and markets
Impact on the businessCreated unified visibility and cleaner categorization for faster decision-making.
Cypher's workExpanded from base P&L management to full financial oversight
Impact on the businessScaled smoothly as the company added new clients and staff.
Cypher's workProvided on-demand advisory and late-evening availability
Impact on the businessAllowed quick decisions and real-time troubleshooting during high-growth periods.
"Salma's level of personalization really stands out, she'll hop on a call at 9 or 10 p.m. her time if needed. That kind of dedication makes a big difference for an emerging company."
Neil Dixit
Founder & CEO, Panoplai
The Outcome
Cypher transformed Panoplai's scattered financial process into a structured, scalable system, improving accuracy, efficiency, and oversight.
- ✓30% cost savings from outsourcing invoicing and financial management
- ✓Hours of executive time reclaimed every week
- ✓Accurate, investor-ready books for fundraising & reporting
- ✓Scalable finance ops that grow with each funding round
- ✓Responsive, personalized support from Salma and the Cypher team